Top Thirteen Shopify Plus Store Examples And Why They Rock

If you’re on the lookout for an inventory of high Shopify Plus store examples, you’ve come to the proper place. 

As we learned from our comparison between Shopify and Shopify Plus, Plus presents higher brand-customizable worldwide storefronts, optimized product administration, automated campaigns and flow, VIP assist, and integration of channel CRM and 3PL instruments. 

And the result of all these extra features? 

In this submit, we deliver you our prime thirteen Shopify Plus stores that we love and present you what makes them so particular. 

Talk about eCommerce entrepreneur motivation on steroids! Let’s bounce in. 

1. Allbirds 

Annual Revenue: $50+ Million 
Niche: Apparel 
Allbirds is a novel shoe model that focuses on design simplicity, comfort and sustainable supplies. If you’ve been following this blog for a while, you’ll know that this isn’t the primary time Allbirds has made certainly one of our prime lists. And when you think about that the brand was in a position to reach a price of $1.4 billion in just two short years, it shouldn’t be a shock. But their climb to success isn’t the only impressive factor about this model. 

What will we love most about this Shopify Plus example? 
What’s not to love? Their distinctive well-designed merchandise, user-friendly, well-designed site and strategic branding all play a component in making this an eCommerce gem. Not to say their limited version designs that add worth to their shoppers. But what we actually, really love are their product pages with their colour and measurement options as well as extra web page content, including Instagram feed displays, materials breakdown and product benefits. 

2. BAKblade

Annual Revenue: $650,000+
Niche: Men’s Grooming 
BAKblade is an online store promoting their patented men’s grooming device that promises a safer and smoother moist or dry DIY shave. After launching their product on Indiegogo and Kickstarter in 2016, which resulted in 240 million video views, they have been in a place to raise $150,000 in simply three days. Since then, they’ve constructed an 8-figure enterprise, expanding to selling their products in big retail stores as well. 

What will we love most about this Shopify Plus example? 
We love an original product as much as the next eCommerce enthusiastic, however launching a brand new product is value nothing without building prompt belief with potential customers. BAKblade does this by providing a beneficiant 60-day 100% return coverage, new consumer reductions and free delivery promotions, in addition to proudly displaying their customer reviews. 

three. Bombas

Annual Revenue: $102 Million
Niche: Apparel 
Bombas is a shiny, fun apparel brand known for their innovative designs and sock donation program. Bombas was founded in 2013 with help from slightly present called Shark Tank. Working with manufacturers around the world, they hustled on creating the perfect socks while working full-time jobs. After producing $140,000 in their crowdfunding campaign, they stop their jobs and haven’t looked again. 

What will we love most about this Shopify Plus example? 
Their charitable business mannequin wasn’t just an afterthought; it’s the foundation of their model concept. Building a aware model isn’t simply a good way to stay on-trend, however provides you the great feeling of giving again a little. Exactly what we adore about Bombas. For each product you purchase, Bombas will donate one other to a wide selection of homeless shelters within the US, having donated about 23 million items already. 

four. Chubbies

Annual Revenue: $5+ Million
Niche: Men’s Apparel 
Another leading Shopify Plus brand is Chubbies shorts. From swim trunks to Hawaiian shirts, Chubbies position their merchandise as snug – their brand vibe shines. Started by 4 Stanford grads (Kyle Hency, Rainer Castillo, Preston Rutherford and Tom Montgomery) in 2011, Chubbies grew so huge and so they expanded a lot that they are now an omni brand with a robust brick-and-mortar presence. 

What can we love most about this Shopify Plus example? 
We love that their web site prioritizes cellular shoppers, that they provide instant checkout financial savings and promotions, and free delivery thresholds. 

But most of all, we’re crazy about how they have drilled down their audience and chose this segmented area of interest.

5. Death Wish Coffee

Annual Revenue: $3+ Million 
Niche: Coffee 
Founded in 2012 by coffee fanatic Mike Brown, Death Wish Coffee sells one product – coffee – and sells it well. With an estimated annual income of over $3 million, they have grown right into a prime Shopify Plus store that can also be a top Amazon seller. Some other achievements worth the mention embody being the official espresso sponsor of the New York Comic Con and the inclusion of limited-edition merchandise such as attire and mugs.

What will we love most about this Shopify Plus example? 
This model provides eCommerce motivation in spades. We love their on-brand copywriting and strong model voice used throughout their site, all the best way to their ‘100%, no-BS assure.’ We love their trending product thought. However, there’s something else we’re tremendous excited about: their complex blended enterprise mannequin that allows users to take a look at with once-off purchases, bundles and subscriptions.

Pro Tip: Want to add subscriptions to your conventional eCommerce model? Here’s a how-to guide on creating a hybrid eCommerce business. 


Niche: Fitness Apparel 
Unlike another prime eCommerce manufacturers promoting in the fitness apparel niche, FLEO segmented their product down further to launch with fitness shorts only. Launched by Babs King, FLEO has created a brand aimed solely at women who do CrossFit, Olympic lifting and weight lifting.

What will we love most about this Shopify Plus example? 
It’s their restricted product traces launched in limited numbers that really offers us the nice and cozy fuzzies. With so many fitness manufacturers focusing on yoga tendencies, FLEO discovered a niche market and capitalizes on it in an enormous way. The limited design launch is also genius, ensuring consumers try quickly to make sure they don’t miss out. Plus, take a look at how their product display designs pop! 

7. Gymshark

Annual Revenue: $120 Million 
Niche: Fitness Apparel 
Another Shopify Plus store example within the fitness apparel style is Gymshark. Their positioning, nonetheless, is barely different. Unlike the earlier store, they provide a full range of fitness gear that emphasizes quality and comfort and it’s paid off in a huge way. The brand was started by Ben Francis at the age of 19, and has grown right into a multi-million dollar enterprise that hit $120 million in 2018.  

What can we love most about this Shopify Plus example? 
Their store design is awesome times a hundred. From high-quality product shots to their quick flip product displays (when customers transfer their mouse over a product it flips to back photographs of the product and sizes, giving a full view of the product in seconds), their site sings. Some extra site components price mentioning embody their easy-to-navigate menu and top-notch product pages.

eight. Makeup Geek

Annual Revenue: $34.63+ Million 
Niche: Beauty 
Founded in 2008 by Marlena Stell, Makeup Geek’s goal is to make make-up both straightforward and fun. Wanting to share her ardour for make-up, this high school music trainer started with a YouTube channel and is now the owner of a multi-million makeup brand. 

What can we love most about this Shopify Plus example? 
Marlena doesn’t simply take (sell); she gives in a huge way. The site’s tutorial part is comprehensive, according to their market and presents heaps of free, valuable content. They don’t simply supply step-by-step make-up tutorials for newbies and consultants – their YouTube channel is jam-packed with suggestions and trends.

Bonus Content: Want to turn your YouTube content into traffic-driving ads? Here’s a full information to YouTube promoting for online sellers. 

9. MVMT Watches

Annual Revenue: $90+ Million 
Niche: Accessories 
Another mega-brand utilizing Shopify Plus is MVMT Watches. This multi-million eCommerce business shot to fame in 2013 and has been growing at an alarming rate since. After taking second place as the most-funded style marketing campaign in Indiegogo historical past on the time, elevating over $290,000, they have used clever social media methods to corner the millennial market on watches. 

What do we love most about this Shopify Plus example? 
There’s a lot about this brand that places it on our eCommerce guru record, together with their inspiring journey, free shipping, 24-month warranty, product line and designs, and advertising technique. But if we needed to decide one thing we love the most, it’s their affiliate and ambassador program.

Bonus Content: If you’re looking for extra examples on how unique programs can help push your brand to stardom, go to our Glam Guru beauty model case research. 

10. PiperWai

Annual Revenue: $5.9+ Million
Niche: Beauty & Health 
If you’re in search of another example of a model kicking butt with restricted product categories, then look no further than PiperWai. Their model boasts of being the first of its type (an aluminum-free deodorant) that’s now award-winning. Getting a leg up from Shark Tank resulted in a 6,000% growth after appearing on the present, Jess Edelstein and Sarah Ribner have come very far from being a bootstrapped model that they began out of their kitchen. 

What can we love most about this Shopify Plus example? 
Their product is nice – there isn’t a doubt about that. But it’s their sheer willpower that made us an enormous brand fan. From kitchen to Shark Tank, their story shows us what willpower and rolling with the punches looks like. On a technical level, we’re loving their consumer engagement content material, which includes customer profiles and an superior Instagram account. 

eleven. Pura Vida Bracelets

Annual Revenue: $68+ Million 
Niche: Accessories 
Another profitable brand that puts a giant concentrate on giving back is Pura Vida Bracelets. Partnering with Costa Rican artisans Jorge and Joaquin, founders Griffin Thall and Paul Goodman started their business with simply 400 bracelets in 2010. After selling out in a matter of days, they knew they had been onto one thing and have expanded to jewellery and other equipment, and lately sold a majority stake in their business to Vera Bradley for a whopping $75 million. 

What will we love most about this Shopify Plus example? 
Not solely are their merchandise fabulous, however their store and aim are simply as sparkly. After the primary success, Griffin and Paul teamed up with Jorge, Joaquin and different struggling artists, and got down to create and promote handcrafted bracelets in infinite shade combos. They now have 650 artists in Costa Rica, El Salvador, India and more, who at the second are in a position to earn an honest wage. Plus, a portion of their income go to charities, having already donated almost $1.7 million to causes their buyers care about.

12. Rebel Girls

Annual Revenue: $4+ Million 
Niche: Books and Stationery 
Rebel Girls’ guide “Good Night Stories for Rebel Girls” shot to fame after a very profitable Kickstarter campaign that generated $675,614 in presale revenue. This was adopted by a total of 3.5 million copies sold independently. Since then, they’ve become greater than only a guide; they have grown into an eCommerce brand that features books, art, stationery and luggage. 

What can we love most about this Shopify Plus example? 
As someone who has bought Rebel Girls books for my friend’s child bathe myself, I really have been a fan of their concept for some time. But it’s their transition from e-book to full model that has us in awe. In essence, this brand has turn out to be a revolution, gaining huge reputation amongst parents the world round. But there is one component that we’re particularly excited about, their podcast, that is designed for their younger e-book readers and takes their product digital. 

thirteen. Vape Superstore

Niche: Vaping
Now, what do you do if, due to your product line, your Shopify Plus store is unable to use traditional strategies to develop your business? Vape Superstore is a main example of an eCommerce brand doing simply that. Launched in 2015 and dealing with an uphill battle with web optimization replace modifications and promoting a product that can’t be bought on plenty of PPC platforms, founder Dan Judd has been capable of get artistic with advertising. The outcomes are a 265% growth in organic visitors last yr, a conversion rate of three.46% and a returning customer price of 65%! Plus, they’re now in the prime 1% of Shopify stores launched on the same time!

What can we love most about this Shopify Plus example?
Vape Superstore ticks all of the packing containers of a well-optimized site. However, it’s how they’re advertising their products in inventive ways in which have actually received us over. Due to the nature of their business, they’re unable to do any form of internet marketing (Google Ads, Social, and so on.), so that they rely closely on natural email and online marketing. From their revolutionary rewards packages and email advertising strategy, to their skilled DIY search engine optimization strategy, they’re a main instance of how to adapt a advertising technique to a novel brand, market, and product.


There you’ve it, thirteen Shopify Plus store examples winning at eCommerce! 

Have questions? Post them in the comments below! 

Nicole Blanckenberg Nicole is a content material writer at StoreYa with over sixteen years expertise and flair for storytelling. She runs on a wholesome dose of caffeine and enthusiasm. When she’s not researching the subsequent content material trend or creating informative small enterprise content, she’s an avid beachgoer, espresso shop junkie and hangs out on LinkedIn.


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