Ask any Shopify entrepreneur how they drive visitors to their store, and nine occasions out of ten, they’ll give you the similar reply: paid advertising.
And while Facebook, Instagram, and Google adverts must be a half of your marketing playbook, there’s another visitors acquisition technique that is vastly underrated: blogging.
Blogging doesn’t get enough credit score. Seriously, simply imagine what your bottom line would seem like should you could attract 1,000, 10,000, and even a hundred,000 relevant visitors to your store each month without paying a cent for it.
In this publish, we’ll take a look at some of the best Shopify weblog examples, break down what they’re doing to draw clients, and then end by displaying you precisely the way to copy their strategy.
Sounds good? Great.
7 Awesome Shopify Blog Examples
Let’s kick off with a few of the best Shopify blog examples out there.
For each blog, the data provided for every instance is pulled from Ahrefs.
It’s only a best guess, but hopefully, it’ll put the facility of running a blog for eCommerce into context for you.
Let’s get to it!
1. Urban Beardsman – Beardbrand
Estimated Monthly Blog Traffic: 145,000
Estimated Traffic Value: $164,000
Top three Posts by Traffic:
When it involves content material marketing, few eCom stores compete at the level of Beardbrand. Beardbrand’s weblog is certainly one of the best Shopify blog examples on the internet.
What they do extraordinarily properly is write in a way that appeals to their purchaser persona.
Beardbrand doesn’t waste time writing for the plenty. Instead, they focus their content efforts on driving engagement from these most likely to buy from them.
Through tactical keyword choice, they’ve snapped up the primary google spot for lots of revenue-driving key phrases corresponding to ‘beard oil vs. beard balm’ and ‘stages of beard growth.’
What’s interesting is that Beardbrand’s weblog isn’t flashy or mind-blowing by way of its design. You may replicate something similar utilizing one of many primary Shopify blog templates.
But the secret’s to model how Beardbrand has stored their weblog looking clear, organized, and constant, even if you won’t win any design awards for it.
💡 Pro Tip: Beardbrand adds a ‘You may additionally enjoy…’ section with links to different associated articles on the bottom of each submit. Copy this tactic to boost readers’ time on website, page views, and link-up your articles, so it’s simpler for Google to crawl them.
2. Central – Gymshark
Estimated Monthly Blog Traffic: fifty four,000
Estimated Traffic Value: $48,300
Top 3 Posts by Traffic:
Fitness attire retailer Gymshark does many things proper in relation to eCommerce, and their weblog is not any exception.
The blog, titled ‘Gymshark Central’ is is one of the best Shopify weblog examples and it’s jam-packed with helpful articles that address just about every facet of fitness and training.
They also embrace articles about what’s taking place behind the scenes and the occasional promotional publish.
What you’ll notice is that the vast majority of articles they write provide the reader with value.
They target keywords where their audience is searching for assist with a selected downside.
For example, let’s suppose you want to refresh your arm exercise. So, you jump over to Google and kind ‘arm exercises.’ Here’s what you’ll see:
And if you’re like most individuals, you’ll click on that hyperlink and land on Gymshark’s Shopify weblog (this publish alone drives around 29k visits to their web site per month).
However, within the publish, Gymshark doesn’t push their merchandise. Instead, they simply present you six arm workouts (complete with gifs) that you need to use in your next exercise. It’s the perfect example of creating content that matches the reader’s search intent.
Notice they don’t hard-sell as a end result of they know the vast majority of individuals who visit their weblog aren’t able to purchase but. Such visitors are at the high of the ecom gross sales funnel and are solely discovering that Gymshark exists.
However, with the proper retargeting strategy, Gymshark is aware of it’s attainable to re-engage these guests at a later date and nudge them down the funnel in the path of a purchase order.
💡 Pro Tip: The focus of your blog should always be on providing value to your potential clients. It’s okay to mention your products here and there when it fits naturally. But keep in mind, no person needs to learn one prolonged sales pitch after the following.
3. Digest – The Farmer’s Dog
Estimated Monthly Blog Traffic: 32,400
Estimated Traffic Value: $30,four hundred
Top 3 Posts by Traffic:
We all love our pets. Often we flip to google to be taught extra about them or figure out what to do when things go incorrect. Pet-food retailer, The Farmer’s Dog uses it’s cleverly-named blog ‘Digest’ to assist canine house owners get the knowledge they want.
By writing authoritative weblog posts (that are reviewed for accuracy and certified by vets), The Farmer’s Dog positions itself as a trustworthy model inside the pet meals house.
Their blog helps not only introduce readers to the model but in addition fosters a relationship with them by making a reward of free ideas and advice to pet house owners. This creates a sense of reciprocity that drives readers to enroll in their products’ free trial.
💡 Pro Tip: Farmer’s Dog Digest uses plenty of photographs to break-up text and provides visible curiosity to the blog. Most of these are sourced at no cost from Unsplash. If you don’t have in-house pictures, copy this tactic to improve the look of your blog.
four. Beyond the Burner – Made in Cookware
Estimated Monthly Blog Traffic: 17,800
Estimated Traffic Value: $11,300
Top three Posts by Traffic:
Finding individuals who know so much about cookware isn’t straightforward. And provided that a new set of pots and pans can be costly, it’s only pure that you’d have a couple of questions earlier than you decide to make a purchase.
In the absence of a professional prepare dinner, you’d in all probability turn to google to seek out out things like “What’s one of the best wok for deep frying?” or “What’s the best measurement skillet for my needs?”.
Searching for such questions on Google leads you to 1 place – Made in Cookware’s ‘Beyond the Burner’ blog.
But this blog isn’t solely aimed toward driving organic visitors to their store. MadeIn additionally makes use of it as a space to build a relationship with current customers.
For example, they submit tutorials on tips on how to get the most from their products in addition to recipes, interviews, care suggestions, strategies, and kitchen tips.
This method is an awesome way to differentiate themselves from other cookware retailers. They’re in a position to tell their brand’s story and transform themselves into something greater than just a firm that sells pots and pans.
💡 Pro Tip: MadeIn frequently collaborates with chefs to create distinctive content for their readers. Think about how you can partner with specialists in your area of interest to spice up customer belief and deliver content that stands out from the remainder.
5. Muse Blog
Monthly Blog Traffic: 4,seven-hundred
Estimated Traffic Value: $2,600
Top 3 Posts by Traffic:
Biofeedback company Muse makes use of its weblog to draw budding meditators, showcase their expertise, and back-up their product’s benefits.
One factor to notice is their blog’s clear and minimalistic design. The weblog creates a sense of peace, but additionally a sense of scientific development. This is no accident. Muse uses their blog’s visual design to offer the reader a way of the feelings they need their products to evoke.
💡 Pro Tip: Think about the way you need clients to feel about your products. Style your blog utilizing colours and typography that displays this feeling. Dial-in your brand’s voice to match the identical emotions. Use Mailchimp’s free style-guide to hone your tone.
6. Brookliving – Brooklinen
Estimated Monthly Blog Traffic: 2,800
Estimated Traffic Value: $2,four hundred
Top three Posts by Traffic:
How attention-grabbing can a weblog about bedding be? Surely, nobody desires to read about sheets, right? Well, that’s the place the concept of creating a weblog that touches a wide range of matters related to your area of interest is available in.
Case in point, sheet manufacturer Brooklinen’s weblog. Instead of drilling down on simply writing about sheets, Brooklinen has created a way of life useful resource aimed at readers who’ll have an curiosity in their product.
They cowl matters like magnificence, interior design, and wellness. All of those subjects are loosely related to Brooklinen’s providing but never try to over-sell their products.
Brooklinen actually understands what motivates their audience and creates content to replicate that. Their posts improve the worth of their model.
After reading, you’re no longer simply buying mattress sheets; you’re getting one thing rather more seductive than that. You’re buying into the Brooklinen way of life, and that’s something different manufacturers can’t provide.
💡 ProTip: Don’t restrict your self to writing about your products. Thinking more broadly about your audience’s pursuits and aspirations provides you with extra topics to cowl and assist you to create a brand they won’t forget.
7. The Posterior – Tushy
Estimated Monthly Blog Traffic: 6,500
Estimated Traffic Value: $2,200
Top 3 Posts by Traffic:
The last of the Shopify blog examples comes from Bidet supplier Tushy. They have a unique (and hilarious) weblog that they use to communicate their distinctive brand voice.
It mightn’t be everyone’s cup of tea, but with document gross sales during the pandemic, it’s truthful to say Tushy’s advertising is working for them.
If you’ve ever wondered what’s the ‘best position to poop in’ and also you asked Google (incognito mode, of course) you’d in all probability end up on Tushy’s blog. The writing is super informal and informal. It nearly looks like you’re studying a textual content from a pal.
It’s certainly not for dinnertime applicable, but that’s not an issue when it’s attracting 7,000+ guests to the brand every month.
💡 ProTip: Adding character & humor to your weblog is a great way to win your visitors’ hearts and minds. Offering a mixture of entertaining posts and helpful content offers your viewers everything they’re in search of.
The search engine optimization Strategy Behind The Best Shopify Blog Examples (step-by-step)
As you can see from the stats above, blogging on Shopify is a good way to spice up your visitors.
But more often than not, individuals go about it the wrong way. See, except you’re lucky, you can’t merely pick matters out of the air, write about them, and watch your site visitors develop.
Instead, you have to observe a proven and repeatable approach.
The best Shopify blogs flip the normal course of on its head. They begin by figuring out what their viewers is trying to find after which creating blog content around these key phrases.
Let’s rapidly break down how you can do this too:
Step 1. Brainstorm Seed Keywords
Start by creating a listing of ‘seed keywords’ by brainstorming topics that you just think will curiosity your customers. For example, let’s suppose I’m within the business of selling gym attire:
Off the highest of my head, here’s a few seed key phrases:
* Chest exercise
* Shoulder exercise
* Back workout
* Leg workout
* Arm workout
* Workout diet
* Workout recovery
* Cardio training
* Weight coaching
If you’re unsure of what topics might interest your viewers, shopping relevant sub-reddits or well-liked questions on Quora is usually a great place to get inspiration.
For example, here’s an upvoted post I discovered on Reddit that’s teeming with keyword ideas (how to extend your bench, add 10lbs to your bench, bench press suggestions, etc.)
Once you’ve received an honest set of seed keywords, transfer onto step 2.
Using a device like Ahrefs or Ubersuggest, enter your seed keywords to get a bunch of associated key phrases which could be price running a blog about.
Yes, these tools cost money, but when you’re severe about rising your organic traffic, it’s an funding that’s worth each cent. (note: if you’re absolutely on a finances, Ubersuggest enables you to use a restricted model for as a lot as three free searches per day.)
Here’s an example using Ahrefs keyword explorer:
In Ahrefs, use the ‘Phrase Match’ tab in the Keyword Explorer to unearth an unlimited collection of associated key phrases to create content material around.
In Ubersuggest, simply pop your keyword into the search bar, and you’ll get an inventory of useful key phrases like this:
Step three. Appraise Keywords for Volume & Competition
Next, you should determine which of these keywords/topics you must create weblog posts round. Do this by finding the keywords with the very best variety of people looking for them, with the bottom amount of competition.
In Ahrefs, use the filters for keyword issue (KD) and search quantity (Vol) to narrow your search. Going with a keyword issue of less than 10 and a minimum search quantity of a hundred will present you the best phrases you possibly can simply rank.
Below you presumably can see varied weblog submit ideas that have excessive month-to-month search volumes but not a great deal of competitors.
Ubersuggest doesn’t give the identical level of granularity; nevertheless, you’ll find a way to still pull out high-potential keywords by taking a look at search quantity and using the ‘SD’ metric as a proxy for gauging competition. It’s not good, but it’s an okay free resolution.
For example, utilizing the info under, it might seem sensible to create weblog posts alongside the lines of “The ultimate chest workout for men/women (according to science)”
Step four. Think About Keyword Relevancy
When appraising keywords, it’s necessary to suppose about the search intent behind every term because not every keyword thrown up by these tools might be valuable.
You’ll discover I haven’t highlighted certain terms like ‘reddit bodybuilding’ in the above examples. That’s as a end result of searchers utilizing these phrases are merely seeking to navigate to the r/bodybuilding subreddit. They won’t be interested in your blog.
Other terms like “at house shoulder workout” are clearly being used by individuals in search of data that’ll help them train their delts of their front room. These phrases symbolize a possibility to assist your customers achieve their targets and introduce them to your brand.
Usually, you’ll know the search intent by utilizing frequent sense. However, if you’re not sure, looking at the high 10 google search results might help you decide. If you see a bunch of combined outcomes (i.e., posts that cowl lots of completely different topics) or results that don’t relate in any way to your brand, it’s best to skip over that keyword.
Step 5. Create a Content Calendar & Start Writing
Once you’ve compiled a list of high-volume, high relevance, low-competition key phrases, you wish to translate every of them right into a blog topic and plot it on a content calendar.
One super-easy way to search out extra related key phrases on your weblog publish is to type your main keyword into Google after which scroll to the bottom of the first page to see what Google suggests as ‘related searches.’
For example, listed beneath are many related terms for the keyword’ higher chest workout’ that we recognized above.
Use these keywords to stipulate your article with headings and subheadings, where they fit naturally and move well.
When you’ve accomplished that, all that’s left to do is write your weblog posts. You can do this yourself, or if writing isn’t your robust swimsuit, you can hire qualified freelancers on websites like:
* ProBlogger Job Board
When on the lookout for writers, understand that you often get what you pay for. Good content material is essential for rating on Google. The best technique on the earth won’t compensate for sub-par writing.
We won’t go into how to create an SEO-optimized blog submit here, however when you fancy writing yourself, listed right here are three of our favourite sources to guide the method:
The ultimate piece of the puzzle that defines a money-making blog is the variety of backlinks it can acquire to its posts.
A backlink is a link from another website that tells Google that your blog submit is price transferring up the rankings. They’re a vote of confidence from other web sites to show your web site is trustworthy and related. The extra authoritative the website that links to you, the better.
All of the Shopify weblog examples talked about beforehand have a solid number of backlinks linking to their articles.
Getting ranked in the top 3 spots on Google isn’t straightforward for any keyword. But since you’re targeting low competitors key phrases, you won’t need to get a huge quantity earlier than your posts start to rank.
There are many ways to get backlinks, but some of the best strategies are as follows:
* Guest submit on other blogs: attain out to bloggers in your area of interest and ask them should you can submit on their blog. Include a link back to your blog within the submit.
* Reach out to anybody you talked about in your posts: strategically mention influencers in your publish. Then allow them to know. This often leads to them linking to your content material or sharing it with a wider viewers.
* Share your posts on social media & email: Getting the word out about your content drives visitors and will increase others’ possibilities of sharing it and linking to it.
When constructing links, there’s no one way to skin the cat. Using quite lots of techniques is one of the best method. Start with the techniques outlined above and see what works best on your blog over time.
As with every thing in digital advertising, you’ll just need to play around with totally different approaches till you discover one which hits the nail on the head.
Use These Shopify Blog Examples to Build a Money-Pumping Asset!
Blogging on Shopify has big potential. Hopefully, the information and tactics outlined in this publish allow you to attract organic traffic, build your model, boost your record, and drive real income.
The Shopify blog examples we looked at above are from a diverse range of niches and backgrounds. On the floor, most of the blogs seem like worlds apart.
However, whenever you peek behind the scenes, you possibly can see that successful blogs all follow the same core concept. That is, they don’t start by arising with matters to write down about. Instead, they research what their viewers is looking for and write blog posts primarily based on the keyword information.
While the nuts and bolts of your blog when it comes to design, tone of voice, and so on might be unique to your model, using the thought of reverse engineering your posts to satisfy search-demand will permit your weblog posts to rise to the top of the rankings and generate tangible results.
Bonus: How to optimize your eCommerce store for web optimization
Blogging is awesome. But it’s not the only way to get natural search visitors. Check out this video from Stilyo’s co-founder Eric to learn to get useful search visitors from people who are trying to find merchandise like yours:
Now over to you! Which have been your favorite of the Shopify weblog examples outlined above? Are you at present using your blog to drive traffic to your store? Let us know within the feedback below!
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