More than one million retailers across the globe depend on Shopify to promote products online. Although solutions like Magento and WooCommerce are out to steal Shopify’s thunder, the platform is still one of the easiest eCommerce platforms to sell your wares.
With Gen Z spending eight.7% of their earnings online (compared to Millennials at 5.33%), it’s clear that online retail is the future.
But it’s not sufficient to listing products on Shopify and name it a day. Nope: you’ve got to tweak your Shopify content to spice up sales.
Let’s dig into why Shopify matters in eCommerce, the 20 best Shopify stores recognized to man, and how one can create a bangin’ Shopify site of your personal.
Why is Shopify such an enormous deal?
While giants like BigCommerce and WooCommerce are runners-up, Shopify is the go-to for most folks within the eCommerce product space. That’s as a result of:
If you’re debating utilizing an eCommerce platform for your small business, Shopify is a superb option. Curious what to promote on Shopify? Everything beneath the sun is up for grabs, but the most well-liked options are:
* Clothing
* Home items
* Technology equipment
* Beauty merchandise
> And this isn’t just for small businesses: Shopify Plus has the horsepower to gasoline enterprise eCommerce.
The great factor about Shopify is you could customize it to your liking, because of its fleet of free and paid apps.
That’s good, but the freedom can feel slightly scary. It’s useful to see what essentially the most successful Shopify stores get proper so you presumably can emulate them in your personal enterprise.
If you want to know the way to find Shopify stores for inspo, a fast Google search provides you with a lot to select from.
Learn From These 20 Most Successful Shopify Stores
Or, if you’re quick on time, you probably can check out our 20 favorite picks for one of the best Shopify stores.
Instead of guessing what your viewers must see, be taught from different successful Shopify retailers. Write superb content material, enhance your brand with intelligent promotions, and ship a singular expertise in your Shopify website.
Not sure how to make that happen? Copy these successful strategies from the 20 most profitable Shopify stores on the planet.
Gymshark is a fitness attire and accessory model in the UK. Although it’s based in the UK, this trend model has offered to clients in 131 nations.
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Gymshark knows its audience likes to keep fit. After all, that’s why you buy athletic attire, right? Because of that, Gymshark creates fitness challenges for its prospects.
Gymshark66 is an annual problem that helps its followers maintain their fitness resolutions in the new year. Over 66 days, followers change their lives with healthy habits like food regimen and exercise.
> And sure, that is an precise problem: Gymshark chooses winners every year. This is a superb strategy that not only showcases Gymshark’s merchandise in use, but that additionally connects customers.
Contests and challenges create a fervor round your brand, building neighborhood and engagement. With average conversion rates in the 30% range, contests are a sensible way to construct the best store on the block, and this Shopify store example is no exception.
If you play your cards proper, you’ll rating juicy earned media alternatives that build your model. You can build buzz around your Shopify site by launching a relevant, on-brand challenge featuring your merchandise.
Fashion Nova is certainly one of the hottest trend brands on the planet. Specializing in “rule-breaking, badass type,” Fashion Nova sells clothes, jumpsuits, lingerie, jackets, sneakers, and more.
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Fashion Nova cleverly engages with their audience on their Shopify web site. If you scroll down on the homepage, you don’t see fashions carrying Fashion Nova. Instead, you see user-submitted photographs of customers wearing Fashion Nova products.
This is genius.
> User-generated content material exhibits how people look wearing Fashion Nova in real life. Since it’s often difficult to purchase garments online, Fashion Nova is sensible to showcase its Instagram tags on its website.
In this fashion, Fashion Nova is sourcing way of life pictures for free. Plus, user-generated images get 28% more engagement than model pictures. That translates into extra sales on your Shopify store.
Need to faucet into user-generated content? Trend connects you with high-quality influencers for user-generated content carried out right.
Since 2011, fashion model KITH has made garments for men, women, and kids. In a weird twist, the style brand opened a KITH Treats store in 2015 to serve candy treats. The model is thought for its “Snarkitecture” and quirky humorousness.
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KITH has no scarcity of personality, and that’s been good for enterprise. This model makes use of experiential advertising to attach with their clients, driving more traffic to their Shopify store.
And since the trend area is well-saturated with competition, going offline is a superb transfer.
KITH’s Snark Park installment in New York features its Treats in addition to branded attire. It consists of museum-quality artwork installations in a intelligent, branded house.
> We love online promotion, but if you need to get people talking, go off-screen. Create experiential pop-up events like KITH to get individuals tagging and talking about your model online.
Don’t believe us? 98% of occasion attendees will create digital content material at your branded occasion. Oh, and 74% of attendees say they’re extra probably to purchase a product promoted at a stay event.
Trend has helped manufacturers to create influencer-powered events to get more eyeballs on their brand. We even helped GourmetNut pack an installation in central park in NYC with influencers. Get in contact to see how we did it.
Judy is a convenient, trendy way to prep for emergencies (without trying like a psycho doomsday prepper). The company sells a variety of kits that offer seventy two hours of emergency assist, starting from food to shelter to first aid.
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Have you ever visited a Shopify store and thought, “Woah, there are way too many choices here”?
> Judy knows providing too many options is bad for eCommerce consumers. When you want of us to give consideration to shopping for, restrict their choices.
One examine found that clients who had 24 decisions only purchased 3% of the time; however customers who had simply 6 selections bought 30% of the time. See the difference?
If you visit Judy’s product web page, they have just 4 choices to select from, all at various value points. It sounds counterintuitive, but this profitable Shopify store stays profitable by limiting its menu.
Hydrant is a growing Shopify store that tackles the issue of modern-day dehydration. They promote electrolyte mixes in handy packets to assist on-the-go of us get the hydration they want.
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We’ve obtained one word for you: quizzes.
Hydrant is an evil genius for making a quiz on its web site that helps shoppers discover the most effective Hydrant product combine for their wants.
Oh, and to sweeten the deal, Hydrant additionally provides a pleasant discount to prospects who take the quiz.
> The common quiz has a 31.6% lead capture fee.
In plain English, which means it’s a really effective way to get potential consumers into your funnel. Use this Shopify store instance to assist you create interesting branded quizzes your consumers will really enjoy.
Well, science has clearly gone too far, as a end result of Magic Spoon has created the world’s first, honest-to-goodness healthy cereal. Their products are low carb, excessive protein, and full of candy, tasty magic.
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Do you could have product testimonials on your Shopify site? Magic Spoon has ‘em by the dozen.
> We love that the brand highlights its most hard-hitting testimonials from Fast Company, Forbes, and Delish.
72% of consumers say that optimistic testimonials enhance their trust in a model, making them extra likely to purchase a product. Invest in PR or journalist outreach to collect high-profile testimonials like Magic Spoon.
Empathy Wines is an online wine membership and retailer. But instead of complicating their enterprise mannequin with middlemen, they mix all of their wines themselves, passing the financial savings on to their discerning, wine-loving shoppers.
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Empathy Wines has one thing called Club Empathy, which is an exclusive membership for people who love wine (sign us up!).
> This is a genius strategy, and it’s no wonder Empathy is one of the best Shopify websites round. Club Empathy is a VIP rewards program in sheep’s clothes.
The kicker? Subscribers pay to join the club and still pay for bulk wine and seasonal shipments.
How can you give VIP treatment to a select group of customers? Instead of providing it for free, observe Empathy Wines’ example.
48% of buyers love concierge services via VIP applications like Club Empathy, too. It saves them time purchasing and helps them get wine faster—a true win-win.
Twice Toothpaste bills itself as a clean, pure toothpaste company. Not solely are its merchandise non-GMO and cruelty-free, but additionally they contribute 10% of their earnings to the GLO Good Foundation.
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The factor is, eCommerce is a risky deal for your buyers. They just can’t choose up your products and try before they purchase.
Twice does a great job of minimizing buyer discomfort by offering a “Try for $5” deal.
> It’s tempting to just supply your product free of charge, however that may really reduce your worth to the consumer. Weird, right?
When individuals spend somewhat bit of cash on one thing, they’re immediately invested. If you’re having a troublesome time convincing customers to take the leap, supply a low-cost loss leader deal to get them within the door.
This California-based magnificence brand was founded in 2014 by Seed Beauty. ColourPop is understood for cheap, humane merchandise sent straight to the patron. By slicing out the middle-man, ColourPop can provide high-end cosmetics at drug store prices, which has built a cult following over the last 5 years.
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ColourPop does several successful collaborations, typically with influencers, but in addition with different brands, like Disney.
Collaborations (also known as co-branding) occur whenever you create a product or special with a complementary business. This helps you delight customers with a fun, revolutionary product while rising your audience with a collaborative partner.
> While few brands truly do collabs like this, more than half of the companies that invest in cobranding say it brings in more than 20% of the business’s revenue. Wow!
Allbirds is a New Zealand company that focuses on sustainable footwear. It’s actually a B-Corp that donates to environmental causes, utilizing recycled packaging and giving back to communities in need.
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The Allbirds Shopify web site succeeds at transparency. While most brands draw back from showcasing their supplies, Allbirds calls your attention to their materials.
> That’s a part of the Shopify store’s unique promoting proposition, and so they need people to realize it. With informative copy, fascinating graphics, and a spot within the top navigation, Allbirds gives prospects the transparency they will be ok with.
We’re not saying you have to deliver your secret formulation to your prospects, but that you should provide extra readability.
What are you doing that’s unique? Are you sourcing your materials, packaging, or products in an interesting or distinctive way?
Make this information painfully obvious, like this Shopify store example. This will set your Shopify website apart from the opposite players on the field.
Bombas is a t-shirt and sock firm centered on making more snug garments. Not only have they re-innovated the humble sock, but they’re additionally targeted on giving back. For every purchase, Bombas makes a donation to an individual experiencing homelessness.
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The Bombas buy one, give one model is genius. Not only has the brand donated 30 million items to those in need, but they’ve additionally boosted their Shopify traffic with this strategy. They even embody a real-time counter on the positioning showcasing how many objects they’ve donated.
> 50% of Americans say they’d purchase from an organization that helps causes they believe in.
Bombas give individuals a reason to choose their socks and t-shirts over cheaper merchandise which would possibly be available elsewhere.
Consider partnering with a charity aligned with your product choices. Make it apparent in your website how you’re donating and to where. This could possibly be the sting that pulls clients away from a competitor.
A father-son duo runs The Ridge wallet firm. They sell RFID-blocking wallets, telephone instances, backpacks, knives, and energy cords. The company’s strategy is all about minimalist, functional merchandise.
And their strategy is clearly paying off: The Ridge has bought half a million wallets since 2013.
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The Ridge highlights its perks, like free shipping and returns, in a banner on the very prime of their website. This isn’t an accident.
90% of buyers say free transport pulls them to buy online instead of in-store.
> Plus, orders with free delivery have 30% more value per order. So eating the value of transport in your side can actually enhance margins.
Offer smart perks that assist you stand out to customers—and make these perks the star of your landing web page. Whether that means free shipping, freebies, or coupons, make certain you give customers a reason to choose on your Shopify web site.
JB Hi-Fi is an established Australian model that’s been round since 1974. JB Hi-Fi sells reasonably priced games, music, DVDs, and electronic units. Although they’ve brick and mortar locations, a lot of their enterprise pours in via their Shopify website.
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At first blush, the JB Hi-Fi web site might seem busy and cluttered. And yet, it’s one of the high 20 Shopify websites on the planet.
Why?
The reply: offers. JB Hi-Fi is aware of that its prospects are price-sensitive; they’re in search of discounted goods and know that JB Hi-Fi focuses on that. When you go to the positioning, the very first thing you see, spelled out in shiny yellow and pink, are the brand’s discount deals and specials.
> Since 22% of shoppers will solely buy one thing if it’s on sale, JB Hi-Fi appeals to more buyers and encourages actual purchases.
This is a prime instance of front-loading buyer worth propositions. Why do customers shop with you? Why do they choose you over different stores?
Spell out the way you deliver what clients are looking for. The less customers must dig, the sooner they’ll come to buy. Now that’s what we name a friction-free experience.
Since 1971, The Brick has offered house furnishings, appliances, and mattresses to Canadian consumers. The brand thrives off brick and mortar sales, however surprisingly, has a thriving Shopify presence, too.
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Selling large, big-ticket gadgets online is no easy feat, but The Brick makes it happen. We love the “Inspiration” part on the positioning, which provides consumers concepts for utilizing The Brick’s merchandise.
> Not solely does this give buyers value, but it additionally showcases seasonal tendencies, tapping into what’s scorching right now.
Copy The Brick’s idea: add way of life photos of your products in their pure habitat.
Don’t be shy—tell buyers precisely how your products help them keep on-trend. It’s the perfect recipe for Instagrammable content material, which equals more shares, more views, and extra gross sales.
Ruggable isn’t your grandma’s stuffy rug firm. It’s an revolutionary model with an interesting twist: as a substitute of selling conventional rugs, this company presents a two-piece rug system.
This means customers can simply wash rugs in the comfort of their homes. They can even swap out their high carpet layer if they want a change of scenery.
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Ruggable is innovating a standard eCommerce class, which implies they’ve to overcome the problem of shopper training. It’s good that they embody a how-to video above the fold on their Shopify web site.
In a 5-second video, Ruggable explains why it’s completely different and why you want to shop with them. If you’re going through an uphill battle with shopper education, don’t say it: show it.
> Add multimedia to your web site. This is not going to solely minimize customer questions, but enhance understanding, resulting in extra shares, views, and gross sales.
Since 33% of internet buyers prefer to study merchandise by way of video, you’re meeting consumers the place they’re.
Airpods ain’t got nothing on Raycon. Raycon is an audio firm that specializes in wi-fi, in-ear headphones.
They’re identified for taking a daring strategy with their product design and advertising. Consumers opt for Raycon due to the products’ long battery life and guarantee.
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The thing about Raycon is that they aren’t simply selling headphones. They’re selling a picture, or a feeling. They’re telling folks, “When you put on Raycon headphones, you’re cool.”
Raycon companions with influencers to make that occur. They embody testimonials from big-shot artists in the music industry, targeting audiophiles to buy Raycon’s headphones.
> And since 49% of customers rely on influencers to make purchasing decisions, Raycon is selling plenty of headphones with this strategy.
This Shopify store example exhibits influencers have a lot to provide your brand.
Are you partnering with influencers to spice up your Shopify site? It doesn’t have to be a big-name celebrity or anything. Partner with a micro influencer in your business to create more buzz around your Shopify website.
Cymatics is known as after the scientific research of sound waves. This firm sells pre-sets for making music, in addition to music manufacturing programs.
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The very first thing you see on Cymatics’ web site is a free provide. This delivers immediate, in-your-face worth to guests, who can download a pattern of Cymatics’ work free of charge.
> It’s no marvel how Cymatics became some of the profitable Shopify stores: freebies can enhance gross sales by 200%.
What can you offer clients on your Shopify site? Ideally, this is ready to be a digital asset that they can instantly access.
Bonus points if you collect their email address within the process, creating another avenue for bringing Shopify clients through your funnel.
Culture Kings is an Australian streetwear firm identified for blending music and sports tradition with trend. Culture Kings is legendary within the hip-hop and R&B scene, going so far as to feature DJs in-store every day.
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Culture Kings thrives on luxurious and exclusivity. It provides a space referred to as The Vault, where high-value prospects can request luxurious upgrades to Culture Kings bracelets, rings, chains, and more.
> This is the other of manufacturers like JB Hi-Fi, which give consideration to deals and discounts. Culture Kings is all about quality and exclusivity, and The Vault experience creates that demand for purchasers.
If you own a luxurious brand built on Shopify, you should marry shortage with a high-end experience. Can you provide upgraded services or merchandise which would possibly be exclusively available to sure users? That’s the key to promoting luxurious merchandise in a Shopify store.
Do you assume you’ve what it takes to build the subsequent Supreme using Shopify? We’d love to ride that wave with you. Get in contact with Trend to increase your Shopify store.
Thirdlove is an underwear firm for girls that’s been in enterprise since 2013. They think about themselves a insurgent within the underwear area, focusing on fit and comfort.
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Thirdlove doesn’t shy away from range. From their product sizes (80 sizes in total) to their fashions, Thirdlove’s inclusive environment is a breath of fresh air in a stiflingly cookie-cutter space.
Become a cult favorite like this Shopify store instance: be inclusive. Use imagery that features models with completely different ages, races, sexualities, physique sorts, and abilities.
> Gen Z wants to shop online, and as a racially numerous technology, they need to see various content. Deliver on their expectations by embracing diversity in your Shopify web site.
Steve Madden is an iconic footwear brand. It began in New York in 1990 as a shoe brand, however today it’s a life-style company that designs purses, equipment, and more.
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Steve Madden is conscious of that personalization is the way ahead for eCommerce. Its residence page has a “Just For You” part tailor-made to users’ browsing historical past and profile.
> 80% of consumers prefer customized experiences online. In fact, personalization makes them extra likely to pull the trigger on a buy order.
Add widgets to your Shopify store like Personalized Recommendations to maintain consumers on-site longer and produce more folks to buy.
6 tools to kick-start your Shopify store
By now, your head is probably swimming with ideas—maybe too many ideas—for your individual Shopify site.
Banners and CTAs and animation look nice, however how can you really implement features that provides you with the most effective Shopify store known to mankind?
Fortunately, you don’t should be a marketing wiz or IT genius to grasp Shopify. Here are a couple of of our favourite instruments to kick-start your Shopify gross sales.
Business and branding instruments
Did you realize that Shopify has a fleet of free tools included in your account? Design a logo, generate a enterprise name, edit movies, generate QR codes, design enterprise cards, resize pictures, calculate discounts, and a lot more with these freebies.
Website usability
What’s your customer experience like? Get real users to inform you their sincere opinion. Since 88% of buyers won’t return to your site if they’ve a bad experience, you’ve obtained to make sure every little thing on your Shopify store runs completely. Try UserTesting to get some constructive suggestions.
Images
Oh, pictures. Stock photographs are riddled with issues, and sourcing good ones is usually a large pain. Fortunately, Shopify’s Burst tool helps you find free, high-quality inventory photos for your website.
Dropshipping
If you’re a BAMF at eCommerce and need to really expand your product line, attempt dropshipping. This lets you find and promote other people’s merchandise in your web site. Go with a device like Oberlo that integrates nicely with Shopify.
Social proof and critiques
63% of consumers usually have a tendency to buy in case you have social proof or evaluations on your Shopify site. Use a platform like Trend to collect social proof from pre-vetted influencers, as nicely as high-quality user-generated content material, to seal the deal.
You should also think about including a evaluate plugin. The two we like are Yotpo and Okendo.
Email marketing
Did you understand that Shopify has a built-in email advertising tool? It’s pretty good, too. You can use pre-built templates for your abandoned cart emails, deal alerts, and newsletters without leaving Shopify.
Another nice choice that we like for e-mail advertising is Klaviyo.
> It’s exhausting constructing the world’s best Shopify web site, but with a little inspiration and elbow grease, it’s totally attainable.
Invest in a few of those instruments to assist you optimize your website for extra clicks, engagements, and purchases.
Conclusion
Shopify’s annual income is expected to achieve $7.5 billion by 2024. This eCommerce platform is growing, and that offers manufacturers extra opportunities to scale their product sales. But Shopify is a platform, and that means you want to optimize your content material and strategy to get extra gross sales.
Copy from Shopify’s 20 most profitable stores to spice up your own eCommerce model. Reach involved users online, stand out from the pack, and create an experience that stands the check of time.
Now’s the time to overhaul your Shopify web site. Are you in?
Boosting your Shopify store doesn’t need to be a DIY affair. Trust Trend’s staff of selling professionals to source high-quality user-generated content.
Boost your ads, social media, e-mail, web site, and promotions with UGC that converts youthful demographics. Trend can also increase Shopify visitors with our intuitive influencer advertising platform.
See the difference for your self; join Trend now—it’s free!
